Seth's Blog: Who gets to decide what you want?

Seth's Blog: Who gets to decide what you want?: "One definition of happiness is wanting the things you're likely to get (or, conversely, not wanting the unattainable). One definition of marketing is persuading the world it wants what you have, regardless of whether they can afford it or not."

Reminds me of Influence: The Psychology of Persuasion (Collins Business Essentials)